Marketing and Public Relations
Marketing That Delivers Quality Buyers
Our
strong marketing team will embark on an international
attendee promotion campaign to identify and invite the right
buyers in the industry to you via personal invitations and
visits, direct mails, e-mails, newsletters, associations and
strategic industry partnerships.
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The
expo's advertising and publicity initiatives will
make its mark in the industry's leading magazines
and mainstream newspapers, offering incremental
value to exhibitors.
Direct Mail - More than half a
million marketing pieces will be distributed to
internal and external lists through our targeted
direct mail exercise. The marketing and design
teams have worked intensively to create and
distribute thousands of visitor promotion brochures,
show updates, conference brochure, show preview,
visitor show guide and newsletters - each design to
bring qualified buyers to attend CMBS EXPO 2008.
Advertising - A strategic
advertising compaign will generate millions of
targerted industry impressions and create enormous
mindshare within the beauty community. |
E-mail/Web Promotion - Buyers are provided with
immediate and up-to-date info with eye-catching e-mails sent
to more than 50,000 qualified industry visitors on a monthly
basis. In addition, more than 20,000 Beauty Expo Users
view
www.CMBeautySpaExpo.20fr.com
for the latest show info and will see your company name &
products you are representing on the exhibitor list.
Public
Relations - Working with local, regional, national
and international publications and networks will garners
tremendous media coverage. In addition, periodic press
releases are sent to the industry trade magazines to
generate interest and buzz for the expo. Exhibitor can
take advantage of public relations professionals to organize
press conference at the expo and help you with pre-show
promotion.
Key
attractions of the expo:
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Key buyer
promotional programs promoting directly to the key
decision makers in your sector.
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[Beauty1-2-1
Business Meetings]
is a buyer program identifying the top buyers and
inviting them personally to attend the expo. These key
visitors will be provided a complete VIP treatment, plus
their own lounge at [Beauty1-2-1 Business Meetings]
Lounge for both business meetings and refreshments.
-
An
appointment scheduling request enabling
prospective buyers to request appointments before the
expo starts. You can schedule the success of your booth
presence even before you build it!
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Your
Seminar / Workshops
-
You have a chance to give
a 1.5 hour long educational class equipped with
facilities to help convey your message directly to the
potential buyers.
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Your Main Stage
- 45 minutes of stage presence equipped with facilities
to help put your presentation right in front of the
potential buyers.
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